Home Service Guild is a home service marketing agency for plumbing, HVAC and electrical companies.
Every time you don't get the lead, the guy down the street does. It's time to take your share and put them out of business.
Find the one that sounds like your week.
What they could not see was their leads. Inquiries came in from the website, the phone, their field service software, and three online marketplaces, and each one landed in a different inbox. Nobody's job was to answer all of them. We pulled every inquiry into one list and integrated it with their Housecall Pro account, giving them end-to-end visibility and control.
We went back to every inquiry that had slipped through and worked each one. The owner now sees every inquiry, quote, and job in one place. He owns every account we worked in, so he never has to ask an agency for a login to his own business. All directly integrated with their Housecall Pro account.
Gary Keller and Jay Papasan's book The ONE Thing taught me to look for the piece of work that makes the rest easier or unnecessary when it is done properly. In a home service business the honest truth is that there are four jobs you need to focus on, and you need a marketing operations system to handle each one of them. That is where Home Service Guild comes in.
Getting Found.
Customers find you, and what they find gives them a good reason to call. That starts with helpful articles and pages on your website so you show up when someone in your town searches Google, and when they ask ChatGPT or another AI tool who to call. It includes a Google Business Profile that is complete and current, Google search ads, and Facebook and Instagram ads. It also means regular posts on your social pages so the people who already know you keep seeing your name. We track which of these bring in calls so your money goes where it works.
Reply/Follow Up.
Every inquiry lands in one place, with a name on it, and gets a reply. Phone calls, web forms, texts, and marketplace leads all flow into one list, and spam is filtered out before anyone has to read it. The owner gets an alert the moment a new inquiry arrives and a list each morning of the calls still waiting. Every quote that goes out gets followed up until the customer gives you an answer. It all connects to the field service software you already use, like Housecall Pro, so the office and the crews see the same thing.
Operations.
Booking, paperwork, and scheduling run on a system instead of living in your head. Customers can book a time online, and the details they give land in the job so nobody types them twice. Estimates, invoices, and payment reminders go out on their own. The schedule, the jobs, and the customer notes all live in your field service software, so a busy month does not depend on anyone's memory. When a task repeats every week, we automate it so the office spends its time on customers.
Word of Mouth.
The customers you already won come back and send their neighbors your way. After every job the customer gets a thank you and an easy way to leave a Google review. A reminder goes out when the next service is due, like a seasonal tune-up or the next cleaning. Past customers hear from you a few times a year by email or text, so yours is the name they remember. When a job goes well, they get a simple way to refer a friend.
Most owners are strong at one or two of these, and nobody in the business owns the rest.
We work with plumbing, HVAC and electrical companies, and with 15 other home service trades.
You tell everyone business is great. Is it? Answer eight plain questions, and your free business score shows you which of the four jobs is costing you the most work.
About two minutes. You see your score right away, no email needed.
We are Robert and Stacy Earl, husband and wife, and we run Home Service Guild together.
A marketing operations system is the set of tools and routines that handle the four jobs of growing a home service business without depending on the owner's memory. It brings every inquiry into one place, follows up on every quote, keeps the schedule and paperwork running, and stays in touch with past customers.
The four jobs are Getting Found, Reply/Follow Up, Operations and Word of Mouth, or GROW for short. Most owners are strong at one or two of them, and nobody in the business owns the rest. A marketing operations system gives each job a process that keeps running while you are out on a job.
Start by getting every inquiry into one list. Phone calls, web forms, texts, and marketplace leads should all land in the same place, with the spam filtered out before anyone has to read it. Then make sure the owner gets an alert for each new inquiry and a list each morning of the calls still waiting.
Yes. For LiveWell Mobility we pulled every inquiry into one list and integrated it with their Housecall Pro account, so the office and the crews see the same inquiries, quotes, and jobs in one place.
No. The system connects to the field service software you already use, like Housecall Pro, and to the accounts you already have. The goal is to make the tools you pay for work together.
You do. Everything we set up is in your name, so you never have to ask an agency for a login to your own business.
Our focus is plumbing, HVAC and electrical companies. We also work with roofing, accessibility and mobility, fencing, garage door, general contracting, handyman, junk removal, landscaping and lawn care, painting, pest control, pool service, pressure washing, residential cleaning, restoration, and tree service companies. Every trade has its own challenges, and the same four jobs still need a system to handle them.
Home Service Guild is run by Robert and Stacy Earl. Robert spent more than twenty years in real estate and has worked with every trade on this site, as a business partner and on behalf of homeowners, and he holds current Google certifications in Google Ads Search, Conversion Optimization, and Google Analytics. Together they build the marketing, the pipeline, and the follow-up for home service businesses, then hand it over so the owner keeps everything.
